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Presenting your home for sale in the best possible light will provide you with the optimum sale price. It is, therefore, important that vendors don’t try to cut corners on marketing.
Successful real estate agents are qualified to advise vendors on all aspects of marketing a home for sale, so it is highly advisable that you take their expert advice. There are several key areas involved in marketing real estate including;
– marketing suitable to the demographic and income of potential buyers
– traditional marketing
– internet marketing
– home styling
Different properties require different marketing. For example, an apartment or unit would be marketed differently from a luxury property or vacant land. To help you understand the different options in marketing your home for sale, Sega-Elias Awkar, a Real Estate Sales Agent with Amkar Real Estate, suggests some simple top tips.
Suitable Marketing: Marketing must be tailored to suit the property buying audience – singles, couples, young family, retired – single income through to wealthy – and the benefits. For example, if a property is close to schools this may be of benefit to a couple with children but of less benefit to a retired couple or single person.
Amkar Real Estate develops highly personalized packages that recognize individuality. Our packages are tailored to fit each property. All Amkar Real Estate Agents have a strong grasp of marketing principles so you can be assured of receiving the right advice that’s perfect for your property.
Amkar also uses video brochures because statistics reveal that potential purchasers spend 45% more time looking at a home’s listing if it has a video. In Adelaide, only 5% of listings have a video so Amkar Real Estate is leading the way to provide cost-effective and engaging property videos.
Traditional Marketing: this includes options such as newspaper or magazine promotion, which can be overlooked by vendors. However there are certain properties attractive to a certain buyer who may only look at traditional advertising.
“I suggest this option only as required because it doesn’t suit everyone,” explains Sega-Elias Awkar. “Traditional options are certainly available alongside new ways to attract the right buyer to a particular property. I would never ask a client to pay any unnecessary marketing fees just to benefit our profile.”
Internet Marketing: Potential purchasers will routinely use the internet to search for listings so this an important component of marketing your property. However, what is of more importance is gaining a prominent position on the first page of a search. This is where keywords used to describe your property and the expertise of the Real Estate Agent in the digital space will become important.
Home Styling: In an increasingly competitive environment, vendors should understand that furniture and possessions are highly personal and may not appeal to every purchaser. Of course the purchaser is not buying your belongings but the presentation of a property has a great effect on perception. This is why home styling, sometimes called ‘home staging’, has become a growth industry.
Styling a home will help to de-clutter, give the appearance of modern freshness and provide the potential purchaser with a vision of how they could live in this home. It also gives a wider appeal to a wider audience, which is exactly what a vendor needs.
It is very important to take the advice of your real estate agent because they live and breathe the industry and its trends. Your real estate agent will be working to get you the best possible sale price. The higher the price, the more relevant and targeted the marketing needs to be to reach the maximum number of potential purchasers.